As an advertiser, you know the importance of capturing your
target audience's attention with appealing and relevant ads. For years,
static ads have been good enough to do just this. However, in today's
market, animated ads offer an exciting and effective way to garner you
the kind of customer attention you need to successfully grow your
company, especially if you wish to target younger audiences. Following
are a few of the reasons that using animation to reach younger audiences
is the smart move to make.
Animated Ads Are Engaging
Part
of the reason that animated ads are an effective way to reach younger
audiences is that they are by their very nature more engaging than
static ads. For instance, they tend to be more unique than static ads,
and therefore more likely to grab your audience's attention.
In
addition, people are hardwired to respond to movement. As a result, the
activity in animated ads draws the consumer's attention away from
whatever they are doing and focus it on your company's message.
Finally,
animation advertising is an engaging way to communicate your brand
because it allows you to create appealing characters and worlds that
draw the viewer in and give them a positive impression of your brand.
Mascots such as Manny Mo and Jack from Pep Boys put a friendly face on a
business that will make young consumers more likely to trust that
business. Once drawn to these characters and worlds, your target
audience will be more likely to respond to your brand, giving you more
customers than you could have achieved with more traditional ads.
Animated Ads Are Easy To Understand
The
goal of any advertisement is to communicate the company's message to
the consumer. Today's young people tend to have shorter attention spans
and, therefore, need advertisements that are concise and easy to digest
quickly. The less engaging and more complex static ads, as a result, can
make it more difficult to convey your message simply and quickly. This
is especially the case if the message you are communicating is
complicated or difficult to understand.
Animated ads, on the other
hand, prove the old adage that "a picture is worth a thousand words."
Because they rely on pictures and characters to communicate instead of
words, they can, within just a few moments, convey the essence of your
brand in a way that static ads cannot do. In the hands of an experienced
advertising animation company like Powerhouse Animation, your animated
ad can boil your message down into a fun, appealing, and easily grasped
format that will be more likely to convert younger audiences into paying
customers.
Animated Ads Are Memorable
As an
advertiser, your goal is to make your brand or product stick in the
minds of the people who view your ads. In part because they are engaging
and easy to understand, animated ads tend to accomplish this goal more
effectively than do static ads. In fact, an animated ad enables the
viewer to retain up to 58 percent more of the material than do other
forms of advertising.
Today's culture, which is so dependent upon
screens like smartphones and tablets, is especially ripe for the use of
visual representations in advertising. Because of short attention spans
and the ease with which pictures and videos can be digested on a small
screen, animation provides a way to more effectively help younger
audiences remember your brand. As a result, a commercial animation
studio like Powerhouse Animation can provide the expertise and material
you need to create an advertisement that will communicate your brand in a
memorable way to the younger crowds you want to reach.
Animated Ads Are Modern
Younger
audiences tend to be drawn to the modern and stylish. Animated ads,
because of their use of graphics, motion, video, and design, are more
likely to draw the attention of these audiences because they give your
brand a more modern feel.
The very fact that animated ads use
animation, motion, and appealing graphics make them a modern update on
the more traditional static ad. They reflect more accurately the type of
medium with which younger audiences are familiar and comfortable.
In
addition, depending upon the design and characters you use, you can
create an ad that communicates style, polish, and savvy to the audiences
you wish to reach. Alternatively, you can, with the help of your chosen
animation company, design an animated ad using your own unique style
and personality to draw in younger audiences who resonate with the
qualities your brand embodies.
Animated Ads Are Fun
Finally,
you may want to consider using animated ads to reach younger audiences
because they are fun. Rather than just reading words or looking at a
single picture, your audience will be drawn into the world and
characters that you and your animation partner create together.
Excellent character design, creative and well-designed worlds, and the
right amount of movement and action will create a story around your
brand that your audience will enjoy watching. The more fun they have
watching your advertisement, the more likely they will be to remember
your brand and purchase your products in the future.
Advertising
animation has many advantages if you want to target younger audiences.
This type of advertising has the ability to connect with young people
through a medium with which they are familiar, characters with whom they
can relate, and motion graphics that they will find both entertaining
and memorable. As a result, it offers an effective and appealing way to
promote your brand.
Powerhouse Animation is a traditional 2D animation studio based
in Austin, Texas with offices in Burbank, California. Since 2001,
Powerhouse has been bringing ideas to life through animation,
illustration, and motion graphics. With a staff of 35 in-house artists,
animators, videographers and designers, Powerhouse works on a wide
variety of projects and has created animation for companies including
Disney, Sony, Marvel, DC, Old Spice, Miramax, the USO and more.
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