The best Internet marketing videos can generate long-lasting and
profitable traffic to your online store or website. On the other hand, a
bad video could tarnish your reputation and alienate your target
audience. No matter your reason for creating an Internet video
production, in order to make a video that people actually want to watch,
you need to have a baseline level of knowledge. Here are a few terms
you should know in order to create the best Internet videos.
1.
The 180-Degree Rule - This refers to a commonly accepted standard among
camera technicians on film and television sets, and refers to keeping
all camera angles on one side of an imaginary line running through the
set, parallel to the backdrop. Crossing this line can cause confusion
and discontinuity in a video.
2. Broadcast Quality - This term
refers to standards set by the National Association of Broadcasters that
determine the quality of audio and video that is put on the airwaves or
Internet. It can also refer to a type of camera that is used to record
in broadcast quality video and audio.
3. Concept - The concept
refers to the first formal document created in the process of coming up
with a script. It does not always have the same format, sometimes it is
an outline, sometimes it is just the main idea of the video. Either way,
it is the fundamental idea of the video from which all other details
will emerge.
4. Dirty Track - The dirty track is an audio file of
low quality that will not be used in the final deliverable project, but
is recorded while filming solely for the sake of synching better quality
audio with the video track in post-production.
5. Editing -
Easily the most important part of any type of video production, editing
is what takes all of your loose clips of video, and brings them together
in a comprehensible and engaging segment.
6. Frame Rate - The
number of frames of video you record per second refers to the frame
rate. This is usually shown in camera specifications, followed by a
designation of progressive or 'p' and interlaced or 'I'. Some common
frame rates include 24p, 30p, and 60i.
7. SERP or Search Engine
Results Page - The SERP is where your results show up after you search
for something on Google, Bing, or one of the major search engines. The
quality of your video and the amount of people like and share your
video, determine where it shows up on the SERP.
8. Lavalier (Lav) -
A lavalier is a small microphone, about the size of a pencil eraser,
that can be worn on someone's person. It is small enough not to be
noticeable on camera, but effective in recording someone's voice,
whether they are acting, speaking, or being interviewed on camera.
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